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Archive
Marketing

27-03-07 19:52 Advertising Age - Latest News

LONDON (AdAge.com) -- The story so far from Courtroom 13 of London's High Court: Last week witnesses for the defense discussed the relationship between WPP Group Chief Executive Martin Sorrell and WPP Italy Chief Operating Officer Daniela Weber. One

Marketing
MySpace Attempts Leap To TV
08-01-09 03:13 Advertising Age - Latest News

MySpace wants users to update their status while watching TV -- literally. While social networking addicts often watch TV and surf the Web simultaneously, the News Corp.-owned service

Marketing
Microsoft to be Default Search Engine on Verizon Phones
08-01-09 03:11 Advertising Age - Latest News

SAN FRANCISCO (AdAge.com) -- Microsoft has elbowed out the much larger competition to become the default search engine on Verizon Wireless handsets, ending a drawn-out battle to mine

Marketing
The Joy of Cooking Not So Much
08-01-09 01:28 Advertising Age - Latest News

CHICAGO (AdAge.com) -- For many consumers, the joy of cooking is about not having to do any -- and that's what Bellisio Foods, maker of Michelina's frozen entrees, is banking on. The

Marketing
Consumers Union Urges Delay in Digital-TV Transition
07-01-09 23:57 Advertising Age - Latest News

WASHINGTON (AdAge.com) -- Consumers Union, the nonprofit organization behind Consumer Reports, is asking Congress and the White House to delay the digital-TV transition scheduled for

Marketing
Older Consumers Are Tech-Savvy Too
07-01-09 20:37 Advertising Age - Latest News

SAN FRANCISCO (AdAge.com) -- Anyone who thinks

Marketing
Mobile Marketing Moves From Ads to Apps
07-01-09 17:12 Advertising Age - Latest News

SAN FRANCISCO (AdAge.com) -- In lieu of banner ads,

Marketing
EW Loses Its Top Editor
07-01-09 17:00 Advertising Age - Latest News

EW Loses Its Top Editor The New York Post reports that Time Inc. moved Entertainment Weekly's current managing editor Rick Tetzeli upstairs to work on special projects while

Marketing
Beware the Knee-jerk Urge to Slash Marketing Budgets
07-01-09 12:41 Advertising Age - Latest News

NEW YORK (AdAge.com) -- Mark Gambill, chief marketing officer of

Marketing

Other news:
27-03-07 20:06
Sprint Cuts Y&R From Review
27-03-07 20:50
And the Tubie Goes to ...
27-03-07 21:55
Smith Barney Creative Once Again Up for Grabs
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