29-03-07 16:18
Advertising Age - Latest News
To launch a new lottery in Chile, OMD picked a popular song as the jingle for its campaign, but then arranged for the song to get tons of play on radio stations, and TV appearances by the band playing the song days before the official launch.
Marketing
08-01-09 03:13
Advertising Age - Latest News
MySpace wants users to update their status while watching TV -- literally. While social networking addicts often watch TV and surf the Web simultaneously, the News Corp.-owned service 
Marketing
08-01-09 03:11
Advertising Age - Latest News
SAN FRANCISCO (AdAge.com) -- Microsoft has elbowed out the much larger competition to become the default search engine on Verizon Wireless handsets, ending a drawn-out battle to mine
Marketing
08-01-09 01:28
Advertising Age - Latest News
CHICAGO (AdAge.com) -- For many consumers, the joy of cooking is about not having to do any -- and that's what Bellisio Foods, maker of Michelina's frozen entrees, is banking on. The
Marketing
07-01-09 23:57
Advertising Age - Latest News
WASHINGTON (AdAge.com) -- Consumers Union, the nonprofit organization behind Consumer Reports, is asking Congress and the White House to delay the digital-TV transition scheduled for
Marketing
07-01-09 20:37
Advertising Age - Latest News
SAN FRANCISCO (AdAge.com) -- Anyone who thinks
Marketing
07-01-09 18:02
Advertising Age - Latest News
The legal battle surrounding Arbitron's much-contested
Marketing
07-01-09 17:12
Advertising Age - Latest News
SAN FRANCISCO (AdAge.com) -- In lieu of banner ads,
Marketing
07-01-09 17:00
Advertising Age - Latest News
EW Loses Its Top Editor
The New York Post reports that Time Inc. moved Entertainment Weekly's current managing editor Rick Tetzeli upstairs to work on special projects while
Marketing
07-01-09 16:36
Advertising Age - Latest News
Epsilon tapped customer-marketing pioneer Andrew Frawley as
Marketing
07-01-09 12:41
Advertising Age - Latest News
NEW YORK (AdAge.com) -- Mark Gambill, chief marketing officer of
Marketing
